We’re Leaders for Peoria SEM and PPC Management
Ongoing Campaign Planning
At One Hat Technologies, we apply the industry-wide best practices, along with our our own methods that have been developed over time. A major part of running a successful SEM and PPC campaign is the constant refining of strategy that will ultimately improve conversion rates while reducing the cost per click.
We start gathering data from the moment we meet our clients. We want to give you all the information needed to make the most informed decision possible. You will receive a monthly report that will help ease the decision making process.
One Hat Technologies believes in being as open and honest as possible. We operate our pay-per-click (PPC) campaigns in a completely transparent manner. Many companies place their campaign management costs inside of the campaign fees. One Hat charges a management fee for pay-per-click campaigns, and does not hide the cost or markup the cost of your campaign. Every client should know exactly where their money is going, in order to help you best assess your results toward a positive ROI.
How Pay-Per-Click Marketing Works
When done correctly, pay-per-click marketing requires constant attention. Adjustments need to be continually made, based on accurate, real-time data. You can’t just “set it and forget it.”
Some of the changes we are constantly making include:
- Socially-Aware Ad Scheduling: We run your campaign to target search-heavy days and times to capitalize on local and national search traffic.
- Smart Budget: Our proprietary campaign management technology adjusts campaign budgets in near real time to capitalize on emerging traffic opportunities.
- Retargeting We use adaptive retargeting measures to display your content in front of the same potential clients, thereby increasing brand recognition as well as residual conversion rates.
- Keyword Research We are continually monitoring and analyzing keyword performance metrics.
All our pay-per-click (PPC) and search engine marketing clients will work directly with a dedicated search engine marketing expert. We aim to build strong relationships with our clients, and make it our mission to elevate your business in the web.
If you are looking for more relevant leads to your business, contact One Hat Technologies today.