WordPress is by far the most popular content management system (CMS) in use today, and there are several reasons for that.
- The core software is free to use
- It’s easy to install on a shared hosting server
- There are thousands of free plugins that provide additional functionality
- There are thousands of free templates that enable a non-programmer and non-graphic designer to create a great-looking site fairly easily
We’ve built many capable sites with WordPress (this 2019 website being one of them), and we’ve also built proprietary plugins for the platform.
In spite of WordPress’s significant flaws, there are still times when we recommend our customers use WordPress. We do so for the following reasons:
1. SEO Tools
WordPress has great SEO tools available for it.
The Yoast SEO plugin simply can’t be beat for the extensive tooling it provides—even in its free version.
The MonsterInsights plugin is a fantastic integration with Google Analytics.
For clients who need strong SEO tools, or plan to work with a marketing company that makes extensive use of WordPress, sticking with WordPress is a good idea.
2. Prior Experience
Whenever a client is used to a certain platform, it’s always easiest to stick with that platform. For clients who have prior experience with WordPress and one of its CMS-style plugins (Elementor, for example), it usually makes sense to remain with WordPress.
3. Existing Plugin Functionality
When a customer is currently using a set of plugins and wants to retain their functionality for low cost, remaining on WordPress often makes sense.
The choice of which CMS is best to use is not clear-cut. Sometimes it’s appropriate to use one, and sometimes it’s appropriate to use another.
When one of the above three conditions is met, OneHat recommends our clients use WordPress. At other times, we recommend a different solution.
At all times, we will recommend what we believe to be truly good for our customer.